For the love of Brows…

This is a matter near and dear to my heart. For those of you that are models for my company you have heard me pontificate on this topic. There is a dreadful trend in eyebrows that I see over and over in young girls: Over plucking! Actually: Over, over plucking. I don’t know why they are doing it. It looks terrible on everyone. It makes even pretty girls look awful.

Who started this trend? Where else is it seen? In what city or even remote island? On what celebrity or on what model? (Okay- sure I love Whoopie too- but do you really want to look like her?) Someone PLEASE TELL ME lest I go mad! The only thing worse is when they pair this heinous look with snowy white eye shadow and sharp laser thin black eyeliner inside their bottom lid. This look is infiltrating the mainstream at an alarming rate. Oh, the tragedy! Coco Channel and Kevyn Aucoin must be spinning in their graves. If only I had their crow footless eyes and elastic skin- you wouldn’t catch this wrinkly lady squandering those gifts with this incongruous look. No way Sharpe. It is the tale of the Emperor’s new clothes for the 21st century gone mad.

I am truly confounded by the notion of having access to the correct way to do something and NOT doing it that way especially when the correct way costs no more than the incorrect way of doing it and it takes waaaay less time. Furthermore the correct way makes everyone look better, it's less painful, lower maintenance, and doesn’t scare small children. (Why do you think so many people have an aversion to clowns- think about it- it’s probably a brow thing too.)

Do you see where I am having a hard time getting my cerebrum around all of this? I see pretty young girls with lovely brows one day and then a few months later I bump into them and it’s like they have had a run in with a one-eyed waxer. (I think: “Is there a big casting for space aliens going on and I missed the memo?”) Nope- they have just succumbed to “The Look”. Well here’s a new memo: “The look” is wrong. “The look” is ghastly. “The look” is a malevolent force working its way through the halls of schools, malls and office buildings all across the country. “The Look” must be stopped.

I have racked my brain to come up with an appropriate metaphor for this whole scary thing, and I think I have done it: It is like going to the Doctor and saying: “Doctor- I feel great- but everyone around me is sick- could you please make me sick?”

Now girls, if you continue with this trend you may find that my cautionary tale has come too late and you will not be able to grow your eyebrows back. (It’s kind of like when your mom used to tell you: “If you don’t stop making that funny face- it may freeze that way and you’ll be sorry.” But this time it’s true! Your face (or at least a little part of it WILL stay that way- and you really WILL be sorry.)

Okay- Still don’t believe me? Here is my challenge: Pick up a magazine- any magazine and find a photo of someone whose eyebrows match yours. If you can find 4 people whose brows look like yours you are right on track. (These photos can not come from The Most Wanted poster at the post office, a police photo array, or the “Don’t” Section in the back of any of the fashion magazines.) If you can’t then you probably need to rethink your brows- but don’t despair there is lots of help in the links below!

For more information on eyebrows check out my eyebrow segment on the April 9th episode of Bridge Street with Rick and Julie on WIXT Newschannel 9 (watch the video now at: http://www.9wsyr.com/mediacenter/local.aspx?videoId=195859 ) and you only need to wax once a month or so- not once a week- I misspoke :-)

http://www.oprah.com/health/beauty/health_beauty_brows.jhtml http://www.secondcitystyle.com/node/400
http://www.cosmeticscop.com/learn/article.asp?pagetype=ART&id=44

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Model Searches...and other scary stories.

Well, I have put this one off for a long time....and guess what? I am going to put it off for a little while longer! I am doing this because I would love to hear some of your experiences with model searches before I launch into my diatribe. Everytime a model search comes to town our phone rings with questions about model searches. I can't tell you how many phone calls I have fielded over the years from concerned mothers whose daughters desperately want to go to these things. Put up your questions and I will try to answer them to the best of my abilities.
I will create an official post on this topic as soon as I can (I am behind the eight ball lately) and this one will take a while :-)
-ams

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Model Behavior

There is a code of conduct for all industries and the modeling industry is no different. Unfortunately a lot is made of a few successful models' less than "model behavior".
Let me tell you that THIS agent has a definite opinion on how a model should behave. My interest in this goes beyond common decency. EVERYONE should be nice ALWAYS. That is my personal belief, but a model behaving badly is not only a reflection on the model but it is a reflection on the agency that dispensed them as well.
If I send out a model who shows up late, without the correct outfits or make up if it was required, snapping their gum and yapping on their cell phone, you can bet this agent will get a call. You can also bet your blue jeans that the talent will be getting an unpleasant phone call from me.
Any client that has ever had talent like this foisted upon them may not remember that model's name; but you can bet your Manolos they would remember the AGENT'S name.
An agent is only as credible and reputable as the last model I sent out to a given client.

Fortunately I am VERY clear to all new talent what I expect from them, and "diva" attitude is on the list of unacceptable behavior.
NO ONE is so good looking that they can work in this business (especially in a small town) and have a bad attitude. I can't think of one of my clients that would put up with one of the notorious "bad girls" of the modeling biz, just because they are great looking. Not one.
The bottom line is that being nice is the first step to success in so many things and modeling is no exception. I have had the good fortune to work with some of the most professional models. Some of them get called back for more work by clients BECAUSE they are so wonderful to work with. Fancy that- a model getting called back because they are nice. Who'da thunk?

I have long been saying that one of the biggest problems facing the human race is there is not enough emphasis on knowing how to behave in polite society. My children are taught to open doors for EVERYONE (not just ladies), to be NICE to everyone (not just people they know and who are nice to them) and to stand up and give their seat to anyone who they see standing. My children have given me a gray hair or two over the years but there is no prouder moment that when this mom sees her son go up to a stranger and offer them his seat in a doctor's office. There are no words....

So, where are you going with this Ann Marie? Well, I will tell you: whether you are a model, a mogul, a marine or a maid, it pays to be nice. If my agent had ever called me and said: "I have a client that wants you to come back because they said you were great to work with" I would be happier than if they said I had great bone structure or nice legs. How about this for a bonus: Being nice doesn't require carb counting or a single sit up (cue the Halleluiah chorus).

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Modeling for Teens....

Okay, this is the post that I have been dreading the most. The Baby post had me sweating...This one gave me an eye twitch. We get more calls from and about teens than any other kind of call. Do I have something against teens? Absolutely NOT. Teenagers are fascinating; you can take a huge cross section of them and not find two that are remotely alike only to discover that half of them are best friends....They are often the most accepting and the least accepting....They can be innocent and at the same time sage. (Yes- sage. Do you know who the lead singer of the Greenday is? See? That counts for wisdom in some circles)

Alright, I have stalled long enough. Here is the deal with Teens and modeling: It is just like baby modeling except they are taller. Seriously. If you live in a small city and there are no industries that have their headquarters in your city (here is that reference again) then there is no place for teens to model. (The hinky part is if you tell a 15 month old they can't model the repercussions aren't as grave as telling a 15 year old the same thing- go figure)

So here it is again: Teens are cast for ads like clothing make up and hair care products. If there is no department store headquartered where you live, then they won't cast for catalog models there. All the big make up companies find their models in NY and LA or use celebs. (See, even the big time models have competition! Doesn't that warm the cockels of your heart...Whatever a cockle is)
The thing that makes this such a sticky problem is that the people that want to model more than any other faction or demographic on the planet are TEEN GIRLS. And who's spirit do we want to break less than theirs? Like they don't have enough to deal with...Acne, peer pressure, physics lab, rising make up prices, shrinking skirts....teen boys....
So your teen daughter comes to you and says: "Mom, Dad, I want to model." Here's where I could say "RUN LIKE A RAT FROM A BURNING BUILDING" but that probably wouldn't be helpful huh? :-)
Every parent thinks that their children are beautiful (I know this writer does). I can't think of too many things that are less subjective than beauty to begin with but then you have to factor in that size and weight matter and no one cares if they are a straight A student, student council president or make their bed everyday. NOW factor in that where you live can put you at at a huge disadvantage and what you have is potential for major disappointment.

So what's a parent to do? You explain to them that there are approximately 1.4 billion women in the world and about 12.5 more since you started reading this blog. Then let them know that the number of super models in the world wouldn't even fill the closest Abercrombie and Fitch. Those are some crazy numbers. I am not saying you can't have your dream (or we wouldn't have ANY super models would we?) but you can't discount these kind of odds either.
The realities of trying your hand at this in another city is fodder for another post.....more to come...

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"Looking for an agent?"

So you think you want to model and you would like to have an agent. Good idea. Could you do this without an agent? Sure- I have done it myself. Is it easier with an agent or manager? You bet.
You can try to paper your small city with your head shots, comp cards or zeds and hope that potential clients hang on to them and call you OR you can have your agent do all the work.
So how do you find an agent? Here is once again the small town skinny. (if you try this in NYC or LA you may get an un-cheerful earful OR a long laundry list OR a "who are you and why do you want to know?") So if you are in a smaller town then here is a down and dirty shortcut and it is nearly foolproof.

I am always saying that this business is just like any other so you have to look at it like any other business. If you moved to a new town and wanted to know where you should shop for shoes you would ask someone who had nice shoes. If you needed to find someone to color your hair, you would ask someone with nice hair color. (and hope they tell you the truth :) And so it is with Talent agents but here is the hook: if you want to find a good one- don't go where the models go- go where the CLIENTS go. To find out who the best agent in town is, call the biggest commercial photographers and production companies (look them up in the yellow pages or online) and ask them who THEY call when they need a model. If they say all say they call XYZ Talent then BINGO you have it. If you get a receptive person on the other end of the line, then you may want to ask them a couple more questions: "Is the agency easy to deal with? Does someone answer the phone full time?" Don't get carried away and inquire if they take babies or how many seniors they have. Ask your two questions and thank them for their time.

Now this doesn't mean that they will accept you or their rates are competitive or that you will think they are swell; it just means that when someone needs a model in your town that you now know who most people call. Like any other business, an agent is probably going to tell you they are the biggest and the best; now you know how to get the real skinny.

Copyright Ann Marie Stonecypher, All rights reserved.

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Baby Modeling....

Baby Modeling...there could be an entire blog devoted to this topic but it really isn't that complicated. It is just like any of the other categories of modeling in a "little" city; if you have a company that produces baby products that is based in your area (again with the headquarters thing), there is a good chance that there is a baby modeling market there. It could be clothes, diapers, food, toys or whatever. If not, then you are in a market like most American cities and the requests for babies coincides with the appearance of Haley's Comet.

Every week we get a couple of calls that sound like this (it is funny because nearly EVERY call starts with the same first few lines as if all the mommies are reading from a script) :"I am calling because I want to get my baby into modeling. He/She is beautiful- Not just because he/she is mine, but every where we go people stop and tell us how beautiful he/she is and he/she should model."

I have no doubt that every mom or dad that calls us has a beautiful baby. (most babies are beautiful one way or another) The problem is that if there is no company that needs to hire babies in your market to sell their product (be they pretty, ugly or seed of the Frankenstein), then there is no baby market. I have actually spent a lot of time explaining all of this to parents on the phone to have them say: "Thank you, we will call another agency."As I have said in a previous post: I don't make the news- I just report it.....OYE...It's a good thing I am not a drinker.

There is also the issue of: "Does the baby really need to be cute?" Answer: NO! If given the choice between an average looking baby who has a sweet disposition that will let a perfect stranger hold them verses one that looks like the genetic byproduct of Julia Roberts and Brad Pitt but who won't go to strangers or smile for the camera- the average looking baby will win every time. The subject of cuteness is moot if the baby can't "perform".

So who's gonna call me asking for a baby? The occasional extraordinarily patient photographer that wants to roll the dice and see if a 6 month old baby that they have never met before can be still, cooperative, and happy for several hours under hot lights while simultaneously getting poked, shuffled and prodded, while several strangers stare at him. Then there is the whole issue of dealing with the baby's parents, most of whom who have never experienced any of this before. (Yikkies- that is something for another post altogether!) Hmmmm... And we wonder why there isn't more baby work? LOL

AND there is a very small window of time that humans are even babies. A baby photo is obsolete quicker than a new entry in Nicole Ritchie's buddy list. If someone sends me a baby photo and I don't get a baby request until 6 months after receiving it then I can get pretty much get rid of that photo.

In a small city, babies are usually only cast to accompany a person who actually IS part of the target demographic for the advertiser (a 25- 45 year old for example). That being the case why not hire a 5 year old and make life easy? Why not indeed. :-) In small city markets like this, a 4-9 year old will get a lot more work than babies will(they will often get more work than preteens or teens for that matter which is fodder for another post). A child that is 4-9 is the right size to be photographed smiling hand in hand with a person that is 25-45 to simulate a happy little family. Happy Families sell stuff!

So the bottom line is this: You either live in an area where baby models are in demand or you don't. If you don't and you really, really, really feel a masochistic urge to immortalize your child on a jar of baby food then you'd better strap yourself in! It's a whole different thing trying to get your baby's mug in pantries or toyboxes around the world. You have just entered an alternate dimension- the Big City Baby Modeling Agency. That is so the subject of another post....

Copyright Ann Marie Stonecypher, All rights reserved

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You're 45 years old, 5'5 and a size 8-You're Model Perfect!

So what makes a perfect model in a little city? Quite possibly-YOU!
My most popular model right now is actually an attractive woman who is 47 years old, 5'6" and a healthy size 8. Why does her look work here? Because where we are (and quite possibly where you are as well) our clientele wants someone who can look like a mom, doctor, lawyer, retail customer, patient, waitress etc. Tommy Hilfiger is not trucking through town looking for models; neither is Cover Girl, Victoria's Secret or Pampers (that last one is fodder for another post altogether :-)
Frankly my 5'10" size 3 girls don't get anywhere close to the amount of jobs that my 47 year old woman does. If your town is not a "high fashion" town but is home base to a lot of companies that market to an older demographic, then you may be just what they are looking for.
We are constantly looking for people over 30, different ethnicities and seniors. Let me put it to you this way- If you were the owner of an upscale furniture store and you needed to cast a salesperson and a customer for your next newspaper ad- who would you cast? What if you owned a medical supply company? A nursing home? An autobody repair shop? You get the idea.

To figure out if your look can work in your area, you have to ask yourself what kind of businesses are headquartered in your area? The headquartered part is the key. Most advertising is done out of the company's headquarters (the exception being very large corporations (auto makers etc) who would tend to reach out to ad agencies is big cities) The company hires a local ad agency who hires local photographers who hire local models. Simple right? So here is a shout out to all of you regular guys and gals...you can be a BIG model fish in a little city pond if you feel like it!

Copyright Ann Marie Stonecypher, All rights reserved

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