Alternative Model Of The Year 2012

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2011 Winner Daria France, with event organiser Kieran
Alternative Model of the Year is an annual contest based in the North East of England which celebrates unique and quirky styles It claims to replace 'the Glamour with Goth and the Armani with Attitude'.

Now in its second year, the contest is hosting a series of casting auditions at the prestigious Banana Studios in Newcastle throughout the year, consisting of a series of photographic sessions in a professional working studio which itself has hosted some of the biggest names in the modelling and fashion industry.

The contest is open to both men and women, models of all shapes and sizes from age 13 upwards, and aims to question mainstream views on true beauty. The appeal of the event has exceeded expectations, with more piercings and tattoos on show than the usual fake tan and size 0 figure.

The contest is celebrating huge success after its first casting in January which attracted over 50 alternative models from all over the country, and even one from Canada! More dates have been added due to popular demand and the organisers are looking for even more unusual individuals to take part in the next event on May 5th. To apply visit: or email:

The contest will climax with a phenomenal final show this September at the Exclusive Tiger Tiger Bar in Newcastle, featuring a live band and zombies! Here the wannabe models will take to the catwalk, in hope that they will be crowned 'Alternative Model of the Year 2012', with the winner being signed with one of Newcastle's biggest modelling agencies!


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